Digital Channel Specialist at Arnergy Solar Limited

Location: Ilupeju, Lagos
Industry: Engineering

Job Description

• Come join Arnergy’s Marketing team and help improve distributed energy reliability to businesses and homes in Nigeria.
• As our Digital Channel Specialist and a key member of the Marketing team, you will be responsible for managing the social media platforms, blog, long-form opinion pieces, scripts, creating digital ads, On-page & Off-page SEO, managing digital marketing ads accounts, and related marketing materials.
• We are looking for an experienced SEO and Digital Marketer (SEM/SEO/PPC expert) with 4+ years of professional experience sourcing, researching trending topics, and working closely with the other members of the marketing team to brainstorm, create concepts, and develop messaging.

You’ll focus on:

• Developing, implementing, and managing our social media strategy and promotions
• Developing and managing social media content calendars and accounts.
• Creating digital ads and social media promotions.
• Measuring the success of every social media and digital campaign and sharing reports
• Staying up to date with the latest social media and digital best practices, trends, and technologies.
• Responding to enquiries or complaints on all social platforms
• Working with other members of the team to ensure content is informative and appealing.
• Creatively coming up with copies that tie the brand offering with international calendar days
• Monitoring SEO and user engagement and optimizing the content accordingly.
• Creating activities for the organisation's website and managing all companies digital channels
• Creating a content marketing calendar to ensure regular content on social media throughout the year.
• Writing entertaining and informative search engine optimised copy and advertising copies.
• Write compelling and high-quality website content, including blog posts, meta tags, and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Developing creative, informative scripts and storyboards (audio & video) that promotes the brand and the products
• Setting target keywords alongside the marketing manager and base articles around them.
• Keeping up to date with industry best practices and monitoring content activities of competitor websites / social pages.
• Assisting the team and other units with ad-hoc copywriting when the need arises.
• Repurposing content for different mediums including social media and video.
• Tracking conversion rates for content developed and published on all platforms, then making adjustments where necessary.
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing team to manage SEO strategy
• Develop and implement link building strategy
• Work with marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Fully understand the operations of the Product, Content, and Marketing strategy in order to determine the key drivers of performance.
• Preparing digital and offline marketing campaigns across channels with the objective to create brand awareness, top-of-mind brand recall, and customer acquisition.
• Managing digital budgets, and efficient coordination of marketing campaigns.
• Coordinating marketing campaigns with promotional activities. Ensure the campaigns are in line with the objectives, making tweaks and optimizations as they progress.
• Implement Retention Plans through E-mail, SMS, and other relevant channels.
• Assist in designing and building campaign mailers, SMS, Inbox, Email and Push Notifications

Requirement and Skills
You’ll be a good fit for this role if you have/are:

• A University Degree in Marketing, Mass Communication, IT, English, Digital Marketing, Journalism, Linguistics, or Business-related Degree.
• Previous experience working as a content executive, SEO specialist, digital marketing executive, copywriter in an agency would be an advantage.
• Minimum of 4 years of professional experience in planning and implementing successful SEO / SEM strategies and internet ranking for web content.
• Deep familiarity with popular social media platforms: YouTube, Facebook, Twitter, Instagram, LinkedIn, Tik Tok etc.
• A thorough understanding of social media management and strategy and excellent knowledge of social media marketing tools
• Highly creative and imaginative with strong research skills
• Knowledge of how best to position content, regardless of the platform
• Working knowledge of WordPress and other content management systems to optimize blog content, and execute SEO (on-page and off-page) strategies to drive online traffic to the company website.
• Creative and passionate about writing with an organised and time-sensitive approach to your work.
• The ability to produce creative write-ups (sometimes witty) and jump on online trends with very creative copies within tight deadlines is essential.
• Highly articulate with an excellent command of written and spoken English.
• Creative-minded with an ability to conceive interesting ideas for new content.
• Excellent storytelling skills with a digital-trained background.
• An excellent communicator, organized, and a great team player.
• An attribute of grit, compliance-oriented, and good interpersonal skills
• Understanding of search engine algorithms and ranking methods
• Experienced with SEO industry programs and digital tools, such as Google Ads, Analytics, Keyword Planner, or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Understand Corporate branding, strategy, and communication
• Be responsible for setting up the process and maintaining Google/FB/DSP ads accounts.
• Build and launch advertising campaigns. Launch variations of ads to determine the best performing through A|B testing and continuously monitor results and improve ads.
• Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities.
• Evaluate analytics to ensure ROI goals are met for every campaign.
• Identify trends and insights to achieve maximum ROI in paid search campaigns.
• Analyze data to provide insights and recommendations on campaign performance.
• Develop and recommend revisions on content initiatives, website content and implement relevant SEO keywords on website content to maximize relevant organic growth.
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Any other task assigned.

We’d also like to see:

• An excellent communicator, and a great team player.
• Flexibility and comfort working in a fast-paced, changing environment
• An attribute of grit
• A team player with an eagerness to learn, adapt & work under pressure
• Compliance oriented, good interpersonal skills
• Excellent time management, task prioritizing, and ability to multi-task
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Flexibility and comfort working in a fast-paced, changing environment.