Digital Brand Strategist at Oaklands & Johnson Limited

Responsibilities

• Staying up-to-date on consumer research and market trends.
• Creating strategies to enhance a brand’s visibility and market share.
• Creating strategies to drive communication across all medium. Via mail, social media and various forms of advertising and marketing.
• Creating, write copy and brand strategy documents.
• Developing of brand stories and strategies.
• Organize and participate in all meetings with clients and design content for all brands and administer all projects in various segments.
• Assist to promote all brands with help of various social networking sites and associate e-content tools and maintain awareness for all campaigns and design all PR plans and proposals.
• Participate and recommend various brand awareness activities for organization and implement all marketing strategies for all brands and implement all programs as per requirement.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
• Conduct research on clients marketing strategies, customer profile and market share to develop a strong sense of strengths, weaknesses and opportunities to improve brand positioning.
• You are expected to follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles.

Qualifications

• Degree in Advertising, Marketing, Statistics, Business, Economics,Communication Science or equivalent.
• 2-5 years work experience.
• Excellent written and verbal communication skills.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touchpoints.
• Excellent interpersonal skills.
• Collaborator, communicator and influencer
• Strategic and structured thinker
• Biased toward action and results
• Brand management experience preferred.
• Excellent time management and project management skills
• Creative and compelling storyteller.
• Strong research skills.
• Excellent presentation skills.
• Insightful and perceptive.
• Business knowledge.
• Deadline driven.
• Understanding of web analytics.
• Possess broad knowledge of best digital practices.

Remuneration
N150,000 - N200,000 monthly.