Digital Brand Executive at Seven Up Bottling Company

Job Brief

• We are currently recruiting for the role of Digital Brand Executive.
• The Digital Brand Executive will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.

Responsibilities

• Assist in planning and executing digital marketing campaigns across multiple platforms, including social media, email, SEO, SEM, and display advertising.
• Manage the day-to-day operations of the company’s social media accounts, including content posting, community engagement, and responding to consumer inquiries.
• Curate engaging content (text, images, videos) that aligns with the brand’s voice and marketing objectives.
• Track and report on social media metrics to gauge the effectiveness of content and campaigns.
• Collaborate with the content team to develop digital assets, including blog posts, videos, infographics, and email newsletters.
• Work closely with the Digital Brand Manager, content creators, designers, and other team members to ensure cohesive and effective digital marketing campaigns.
• Stay updated on the latest digital marketing trends, tools, and technologies.
• Use digital marketing tools (e.g., Google Analytics, Hootsuite, etc.) to track and analyze the performance of campaigns and digital channels.
• Support the creation and execution of email marketing campaigns, including designing templates, segmenting audiences, and scheduling sends.

Requirements

• A minimum of a Bachelor's Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field.
• Minimum of 1-3 years of work experience.
• Excellent Communication Skills.
• Strong Interpersonal and People Management Skills.
• Negotiation and Decision-Making Skill.
• Time Management.
• Innovation & Creativity.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).