Digital and Media Executive at Saro Agrosciences Limited

Job Purpose

• The Digital and Media Executive manages the company’s social media and other digital platforms to increase brand visibility, promote product adoption, and engage target audiences.
• The role involves working closely with external agencies to execute effective digital campaigns that will achieve the company's set goals.

Key Responsibilities
Social Media Management:

• Collaborate with a digital agency to develop and execute social media strategies aligned with SAS crops of focus and their respective growing seasons.
• Coordinate the creation, scheduling, and publishing of engaging, audience-specific content across Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
• Monitor social media trends, competitor activities, and audience engagement to continuously optimize content performance.
• Build and nurture online communities by responding promptly to inquiries and feedback.
• Maintain a positive brand image and encourage active audience participation.

Performance Analysis & Reporting:

• Review and interpret performance reports provided by the digital agency.
• Translate social media performance data into clear insights and recommendations for improvement.
• Provide summarized performance updates to the Head of Marketing to support decision-making.

Qualification and Expertise

• Bachelor’s Degree in any discipline, with at least a Second Class Upper (2:1).
• 3 to 5 years of experience in digital marketing or social media management.
• Age Requirement: 26 – 32 Years.

Key Skills & Competencies:

• Strong understanding of social media marketing, content strategy, and SEO.
• Proficiency with tools such as Google Analytics, Hootsuite, Buffer, Canva, or Adobe Suite.
• Excellent written and verbal communication skills.
• Ability to multitask, meet deadlines, and adapt to evolving priorities.
• Knowledge of agricultural trends and crop production is an advantage.