Digital and eCommerce Marketing Manager at Aneeque

Job Description

• We are seeking a Digital and eCommerce Marketing Manager who is a results-driven team player with a proven track record for digital marketing best practices, an understanding of the latest trends, and dedicated to improved ROAS.
• The Digital and eCommerce Marketing Manager will develop and execute our marketing strategy across various channels.
• This role plays a business-critical role in managing all aspects of our consumer-facing processes, ensuring our customers remain top of mind in receiving value while ensuring the company’s revenue targets are achieved.

Details of the job Requirements

• Proven experience in developing and executing successful e-commerce marketing strategies; driving scalable and sustainable growth in an ecommerce platform
• Proven track record of strong relationships with stakeholders, engineering teams, product managers and more for exceptional end-to-end results.
• Proven communication skills, including the ability to write original ad copy and provide directive on creative assets
• Project management experience with strong time management, organizational and communication skills
• Understanding of digital marketing trends and industry best practices and ability to implement across programs
• Experience with SEO/SEM, Google Analytics, PPC, retargeting and display programs for an eCommerce platform
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results
• Intermediate experience with website technology and marketing automation software
• Familiarity with agile development methodologies
• Exposure to using Salesforce or a comparable CRM solution
• Experience with A/B testing and proven track record of driving tangible results that impacted business decisions
• Experience with Adobe Suite, MS Office, Excel and Outlook
• Working knowledge of design tools is a plus

Your Responsibilities

• Partnering closely with Engineering, Finance, Product, Customer Experience, Business Strategy and other stakeholders, advise the business on best practices, feasibility, and returns
• Design, plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns including but not limited to Google Ads, LinkedIn, Twitter, YouTube, and Facebook
• Develop, coordinate and manage all copywriting processes and prepare content for all digital marketing efforts
• Own a sizeable marketing budget designed to drive measurable e-commerce revenue growth while adhering to establishing ROI goals.
• Own the marketing events calendar, working with internal stakeholders to insure a cohesive approach
• Maintain track of all online orders of customers, create monthly sales forecasts and develop and execute efficient eCommerce strategies to maximize revenue
• Maintain knowledge of the all our touchpoints, products, and related services to identify opportunities for improvements across customer experience, products and operations
• Regularly create, forecast, measure and analyse key digital metric reports and dashboards for traffic, acquisition, conversion, costs and revenue forecasts and provide ongoing insights and recommendations
• Manage regular and ongoing A/B testing on key digital campaigns to drive efficiencies and optimization
• Ensure optimal site performance, user experience and operational excellence by collaborating with relevant teams
• Own brand integrity by keeping abreast of all relevant government regulations and partner policies, and ensure all our touchpoints are in line
• Maintain a current knowledge of industry trends, opportunities, channels, products, and competitors and optimize spend and performance based on the insights
• Provide customer support in collaboration with Customer Experience team and ensure achievement of all customer targets
• Represent the company and its products at events, conferences and in-person meetings
• Collaborate fully with internal and external agencies/partners to drive effective digital and traditional marketing strategies, identify improvement and make real time updates
• ­Other duties as assigned

About You

• 3+ years’ experience in digital marketing and advertising execution in eCommerce
• An eye for “what good design looks like”
• Exceptional attention to detail, organized and a logical critical thinker
• Strategic and flexible thinker with proven experience generating original ideas while being able to pivot when necessary
• Strong interpersonal and written communication skills
• Strong quantitative and analytical skills
• Positive, “can-do” attitude, fun with a great sense of humour
• Startup experience is preferred

Benefits

• Competitive Salary
• Flexible working schedule with ability to work remote
• 20 days Annual leave
• Health Insurance
• Company contributed Pension Plan
• Opportunities for paid industry events and conferences