Digital Advertising Specialist at Zenith Chain

Job Brief:

We’re looking for a performance driven and competent Digital Advertising Specialist to join our growing marketing team. You will brainstorm with key stakeholders to set marketing goals, implement and measure results. 

You will be a great fit if:

• You are capable of growing revenues by successfully managing multiple Paid Media campaigns, including Paid Social, Google Display Ads, and Search Ads. You are innovative with your campaign strategies and implementation, effectively manage budgets and bids, analyze campaign performance, and present data-driven insights. You have a team spirit and are devoted to growing with our team. Please note we are 100% remote.

Responsibilities:

• Efficiently manage multiple paid media client accounts and communicate professionally with the team.

• Create and develop paid media campaigns across several channels simultaneously (Google, Facebook, Bing, Twitter, etc.)

• Be accountable for budget and bidding, recommending strategic data-driven options for better results.

• Analyze data insights and present to the team (ROI, CPA, ROAS, CTR, conversion volume, etc.) to deliver reports with accuracy and make proposals for optimization

• Observe and adapt to the latest trends and changes in social media and the digital industry

• Retarget efficiently to maximize results

Requirements:

• Result-driven mindset

• Strategic expertise on multiple advertising platforms (e.g., Google, Facebook, Bing, Twitter, etc.)

• 3 years of PPC campaign management experience

• Experience with Google Analytics and Tag Manager

• Writing and proofreading skills (creative copy, emails, etc.)

• Project management and analytical skills

• Google Ads and Facebook Blueprint certifications a plus

• Basic knowledge of HTML

• Have results and case studies from past campaigns

•  Experience and understanding of blockchain and crypto is an advantage but not compulsory