Demand Generation Manager, Clinical Services at Reliance HMO

Job Summary

• The role is to Identify and present new revenue opportunities for the respective product line.
• You would also be responsible for short and long-term planning of campaigns and any activity that can drive revenue for the product line.

Job Description

• Develop and manage short and long term demand generation campaign plans to drive leads and the sales pipeline
• Manage all aspects of campaign strategy execution including persona definition, data segmentation, customer journey mapping
• Work closely with Sales in all global markets to align revenue and product goals to campaigns
• Create a marketing/sales funnel as a joint initiative to promote collaboration and increase engagement internally
• Work closely with Brand & Content and the Digital team to plan a content and roadmap strategy that supports sales objectives and business goals for the quarter, year, etc.
• Lead A/B testing strategies and execution across all channels
• Monitor and optimize campaigns and programs
• Know Reliance’s brand and the product line inside and out
• Work with Field Marketing to promote and leverage centralized assets
• Collaborate with a cross-functional team of professionals and other departments, and upper management to achieve strategic goals
• Identify new trends and tactics to encourage business growth
• Assure buy-in and budget support from senior leadership and stakeholders
• Be a subject matter expert in Reliance Health’s product line
• Measure and analyze campaign data for strengths, weaknesses, and shifts in the marketplace and adapt for improvement
• Deliver performance reports to leadership, other markets, and departments.

Job Qualifications / Experience

• Bachelor’s Degree in Medical, Marketing or Business discipline is preferred; a Master’s Degree is a plus
• Minimum of 5 years of experience working in a similar role and/or industry
• Experience working in a high-paced environment
• Excellent attention to detail and an intuitive eye for product needs beyond the obvious
• Experience developing a creative and effective strategy
• Ability to collaborate with cross-functional team members at all levels
• Ability to collect and interpret both qualitative and quantitative data
• Creative problem-solving skills
• Adaptable and willing to learn new techniques
• Strong oral and written communication skills
• Self-starter and excellent executor.