Data & Analytics Officer at Heirs Life

• The Data & Analytics Officer shall be accountable for growth ownership, driving marketing campaigns, monitoring the product lifecycle, gathering insight, and defining the products’ vision in his/her portfolio.

Responsibilitie(s):

• Working on unique insights and competitive analysis, developing unique and simple products that meet the needs of a variety of customers.
• Create buy-in for the product vision both internally and with key external partners.
• Working with a cross-functional team, develop simple product forms, flyers, collateral and digital versions to the purchase and claims experience.
• Develop and present quarterly reports consisting of in-depth product performance research, target audience profiling and analyzing product uptake and customer behavior.
• Create mechanisms to receive feedback on company products and services, and act on the feedback for product improvement
• Develop and manage the overall marketing budget of products in your portfolio to ensure success and product uptake.
• Experience running activation events from end to end, including campaign, staffing, budget, and vendors.
• Identify and close sponsorships, events, and partnerships, to promote the brands to a wide audience and reach the target product subscriptions

Qualification/Experience Requirement(s):

EDUCATION

• Minimum requirement: A Bachelors’ degree from a reputable University in, Marketing, Business Management, Digital Marketing, Data Analytics or any relevant discipline.

EXPERIENCE

• Minimum requirement: 5 years’ cognate experience