Crypto Content Manager at Roqqu Nigeria Limited

Role Overview

• We are seeking a highly knowledgeable and creative Crypto Content Manager who understands trading from a trader’s perspective, not just from a marketing standpoint. This role is responsible for building a content engine that attracts, educates, converts, and retains active traders across multiple regions.
• The ideal candidate actively trades and has real practical experience with Spot, Futures, Prediction Markets, CFDs, and Real-World Asset (RWA) markets, and can translate complex trading concepts into compelling content that drives user acquisition and trading volume.
• You will own the strategy, production, and performance of content across social media, in-app education, campaigns, and market expansion initiatives.

Key Responsibilities:

Content Strategy & Market Penetration

• Design and execute a global crypto content strategy aligned with user acquisition and trading volume growth
• Develop localized content playbooks for new markets (especially high FX-demand economies)
• Use content as a user acquisition funnel (Education → Engagement → Activation →Retention)
• Identify trading narratives and trends early (macro, altcoin cycles, narratives like AI, DePIN, RWAs, Memecoins) and convert them into campaigns

Trading & Market Education

• Create high-quality educational content on:
• Spot trading strategies
• Futures and leverage risk management
• Real World Asset (RWA) tokenization
• Prediction Markets
• Cards
• Produce trade breakdowns, chart analysis, and market outlook pieces
• Publish daily/weekly market commentary and trader insights
• Work with the trading team to explain platform features clearly

Creative Production

• Produce written and visual content across multiple formats:
• Twitter/X threads
• Short-form videos (TikTok, Reels, Shorts)
• Infographics & trading explainers
• Campaign landing page content
• In-app messages
• Blog articles & newsletters
• Lead storytelling for listing campaigns, trading competitions, and airdrops
• Turn complex trading concepts into simple and viral content

Requirements:

• Minimum 3 years of experience in crypto content, trading education, financial media, or exchange marketing
• Demonstrable personal trading experience in:
• Spot markets
• Perpetual futures
• Prediction Markets
• CFDs or derivatives
• Crypto ETFs
• RWA protocols/platforms
• Strong understanding of:
• Technical analysis
• Market cycles
• Liquidity & order book behavior
• Funding rates and liquidation mechanics
• Macro drivers (interest rates, inflation, dollar liquidity)

Skills

• Exceptional copywriting and storytelling ability
• Ability to simplify complex financial concepts
• Highly creative
• Visual content direction (Canva, Figma, or similar tools)
• Strong social media intuition (what goes viral in crypto)
• Data-driven mindset (analytics, engagement tracking)
• Deep familiarity with Twitter/X, Telegram, Discord, and Web3 communities

Preferred Qualifications

• Experience working at a crypto exchange, prop trading desk, CFD brokers, or trading education platform
• Existing trader or KOL network
• Experience entering new geographic markets using localized content
• Video scripting and short-form video creation skills
• Basic charting ability (TradingView)