CRM Specialist at Moniepoint Inc.

About The Role

• We are seeking a candidate who is passionate about designing customer journeys, executing CRM campaigns, measuring effectiveness, and continuously optimizing performance. We take an experiment-driven approach, so an analytical mindset, creativity, and a bias for action are key to thriving on the team.

What You’ll Get To Do

• Create and launch engaging CRM campaigns that drive engagement, retention, and reactivation.
• Build campaigns and automated flows in our CRM tool (Braze) across multiple channels including email, push notifications, SMS, and in-app messaging.
• Propose innovative, hypothesis-driven CRM campaigns with clear success criteria.
• Coordinate all campaign activities with relevant stakeholders: data governance, planning, segmentation, setup, QA, and performance evaluation.
• Design and run structured A/B tests, document learnings, and share best practices across teams and markets.
• Monitor, analyze, and optimize CRM KPIs.
• Continuously improve customer communications to strengthen user lifecycle outcomes.

To succeed in this role, you should have

• 3–5 years of experience in CRM or multi-channel marketing.
• Strong understanding of customer lifecycle journeys, loyalty, and retention programs.
• Proven experience with CRM and campaign management tools (experience with Braze is a plus).
• Analytical and data-driven with a good eye for messaging and content that performs.
• Ability to think in cause-and-effect and recommend actionable solutions.
• You treat every campaign as a learning opportunity and optimize based on results.
• Effective collaborator, comfortable working in international and cross-functional teams.
• Excellent written and verbal communication skills in English.
• Basic knowledge of HTML and/or JavaScript is a plus.