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  • Posted: Nov 19, 2021
    Deadline: Nov 24, 2021
  • ARM Life formerly CrystaLife Assurance Plc. is the insurance subsidiary of Asset & Resource Management Company Ltd (ARM). Its parent company, ARM is one of the largest non-bank financial services firms in Nigeria with a focus on asset management. Established in 1994, ARM started operations as a traditional asset management company specialising in the ...
    Read more about this company


    CRM Specialist

    Role Description

    • Administers multiple maintenance functions of the web-based CRM (Customer Relationship Management) system with a primary goal of ensuring data integrity
    • Responsible for the quality and consistency of data used to drive ARM sales and marketing efforts across various businesses
    • Objectively evaluates ROI of potential marketing effort based upon criteria set by marketing and customer experience teams
    • Reports to the Head of Marketing on a daily basis.


    • Serve as the in-house CRM specialist
    • Plan and deliver CRM strategy with a view of retaining existing customers, improving customer experience, increasing repeat visitation and growing qualified databases, across all ARM businesses
    • Manage quality and consistency of data, train users, generate reports and input data to support organization initiatives
    • Work across all ARM businesses to maintain timely, accurate and uniform documentation of all records in the CRM system
    • Segment and manage customer data for various ARM offerings and set up appropriate funnels and campaigns within CRM software that deliver results for the business
    • Set up marketing automation and establish workflows for data capture, always ensuring data integrity.
    • Delivery of all CRM activities for the business to meet agreed KPIs – including direct mail, SMS marketing, mobile messaging, loyalty program in line with marketing calendars for the brand.
    • Leverage campaign results to run the planning and testing process to continuously drive increased customer interest, conversion, sales, LTV and profitability across segments and channels
    • Customize and pull marketing reports from CRM system on a weekly basis with analysis of trends, successes and learnings. Set up live dashboards for campaigns
    • Create campaign specific landing pages and webforms on website to support CRM campaigns and capture data.
    • Manage partner relationship with CRM vendor companies
    • Update and maintain stakeholder records within the CRM system
    • Lead regular communicate on the need to ensure clean data for use across all areas of the organization
    • Provide timely insights and analytical support to different internal business stakeholders (including sales, marketing and other departments) to support effective business decision-making
    • Assist with administrative duties related to research & business intelligence
    • Demonstrate a complete commitment to the goals and mission of ARM, and
    • represent the brand professionally at company and client sponsored events
    • Perform other related duties, special projects and assignments as required

    Educational/Professional Requirement and Competencies/Skills

    • 3-5 years of experience in a CRM and/or analytical role (ideal backgrounds include similar CRM administrator role in financial services sector
    • Bachelor's Degree in an analytical field (math, economics, engineering, statistics, etc)
    • Excellent problem-solving and analytical skills
    • Ability to work with large datasets and summarize findings in a clear format
    • Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
    • Understanding of Google Analytics and HTML
    • Combine creative and pragmatic use of insight and data with attention to detail
    • Strong mathematical skills to analyze reports including conversion rates, business won and lost and return on investment formulas
    • Proven experience successfully managing multiple projects in a fast-paced environment
    • Proficiency in Microsoft 365 software products, including ability to quickly learn industry related software
    • Experience with statistical packages such as Power BI, SAS, R, SPSS, etc. is a plus
    • Experience troubleshooting both hardware and software issues
    • A keen eye for detail to be able to identify issues and to deliver solutions for any CRM issues that arise. Drive continuous improvement of all aspects the CRM system.
    • Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect

    Method of Application

    This job has expired. Application is no longer allowed

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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