CRM / Product Marketing Specialist at Jumia Nigeria

Job Description

• As a CRM & Product Marketing specialist at Jumia Nigeria, your primary responsibility is to drive and enhance the CRM performance at a country level.
• You will play a crucial role in determining what and when to communicate to the entire user base, with the objective of increasing
• engagement and maximizing Customer Lifetime Value (CLV).
• An Ideal candidate will be someone from the banking sector, Fintech or Telco, skilled in data analysis using tools like SQL, Power BI, Excel or Python.

Major Tasks and Responsibilities
Daily Routines

• Drive experimentation on different communication and segmentation to drive the most relevant content for each user by using data mining and SQL.
• Run experiment analytics to get the performance and identify similar users to scale up for the entire user base.
• Planning of communication calendar for all verticals based on user segmentation and promotional deals available.
• Generate high-quality marketing content, including push notifications, emails, SMS, and promotional materials.
• Disseminate communications to customers through channels such as email, push notifications, SMS, in-app messages, and more.
• Drive channel performance through data analysis and content testing to improve CTR% and conversions.
• Monitor daily performance, assess the situation, and develop action plans to address any performance gaps.

Skills Required

• 4 / 5+ years of experience in CRM, Product Marketing, or relevant marketing roles involving communication channels.
• Proficiency in Microsoft Office, particularly Excel.
• Good skills in Power BI, SQL, and Python.
• Excellent written communication skills in English.
• Copywriting and storytelling skills
• Possess a growth hacking mindset.
• Self-motivated and capable of working with cross-functional teams.

What We Offer

• A unique experience in an entrepreneurial yet structured environment.
• The opportunity to significantly impact the African e-commerce sector.
• The chance to become part of a highly professional and dynamic team.
• Unparalleled personal and professional growth, aligning with our long-term objective to nurture.