ROLE OVERVIEW
Lead the in-house B2C Creative Studio and ensure fast, high-quality, on-brand creative delivery for trading execution, performance marketing, CRM/lifecycle communications, and brand campaigns. You will own the intake and prioritisation process, set quality standards, allocate work across the studio, and build a performance feedback loop that improves creative effectiveness over time.
KEY RESPONSIBILITIES
Studio operations, intake & prioritisation
- Own intake and briefing standards (objectives, specs, timelines, and approval owners).
- Maintain a production plan aligned to trading calendars; set SLAs and escalate capacity risks early.
Creative direction & quality control
- Set creative direction and review outputs for quality, accuracy, and brand consistency.
- Ensure claims, offers and pricing-related content reflect approved briefs and avoid misleading messaging.
Cross-functional execution
- Partner with Performance Marketing, CRM, Merchandising/Trading and Website teams to translate needs into clear briefs and deliverables.
- Align with Brand & Content on messaging and campaign storytelling; ensure promo mechanics/product info are accurately reflected.
Performance feedback & continuous improvement
- Incorporate insights from creative tests and engagement signals into iterations and future planning.
- Run post-campaign retrospectives and streamline studio workflows/tooling for speed and consistency.
Asset governance & controls
- Maintain a structured asset library with version control; retire outdated creatives and enforce approved usage.
- Apply controlled approvals for high-risk content and keep documentation retrievable for audit sampling.
People leadership
- Lead, coach and performance-manage studio team members; build capability across design, motion, and production.
- Manage freelancers/vendors as needed to meet timelines and quality standards.
PERSON REQUIREMENTS
Education
- Bachelor’s degree in Design, Visual Arts, Communications or related field (or strong portfolio-backed experience).
Experience
- 4–8+ years in creative production/design roles, with 2–3+ years leading a creative team or studio operations.
- Strong preference for performance marketing, e-commerce, and multi-channel campaign experience.
Behavioural
- High standards and attention to detail; balances speed with quality.
- Structured and calm under pressure; manages trade-offs clearly.
- Strong collaboration and governance mindset; protects brand integrity and ensures approved-offer compliance.
Gmail
Yahoomail