Creative Lead at AfyA Care

THE ROLE 

The Creative lead will oversee and manage all the creative ideation, and design implementation relating to the businesses of AfyA Care and her OpCos. S/He will work on varieties of creatives which will cut across various media e.g., newsletters, websites, print, social media, photography, video editing, graphics, motion graphics etc. 

SKILLS & COMPETENCE 

• 3 – 5 years,hands-on experience in visual/graphic design for online, video and print media. 
• Relevant first degree in Arts, Graphics Design or any related course will be an advantage 
• Experience working as an in-house creative lead for a reputable advertising agency or a corporate entity. 

• Diverse portfolio illustrating design solutions across print, motion graphics and online platforms. 
• Creative and collaborative by nature and proven mastery of typography, colour, composition, video editing and photography. 
• Strong written, verbal and visual communication skills 
• Proficiency in all Adobe creative tools and impeccable attention to details 
• An understanding of current new media requirements for creating designs for marketing.  

• Ability to effectively communicate ideas and strategies behind design concepts. 
• Ability to lead a team, work under pressure and prioritize accordingly 

RESPONSIBILITIES AND ACCOUNTABILITIES 

• Development of brand manuals for the respective brands within our portfolio. 
• Updating the brand manual on a timely basis and always maintaining brand standards 
• Creating layouts for magazines, newsletters, newspapers, brochures and other print pieces.  
• Use creative software to develop engaging visuals (static graphics, motion graphics or videos) for use on digital platforms, print and websites. This will include but not be limited to social media posts, cover photos, digital banners, print ad and campaign communication materials. 

• Use creative editing tools to enhance pictures taken from events and editing of videos for specific purposes within the OpCos. 
• Keeping abreast of developments and trends in IT, particularly design programs and ensuring the Company benefits from the most advanced design systems. 
• Keeping abreast of emerging technologies in new media, particularly design programs such as Adobe Creative Suite and similar packages. 
• Coordinating production teams of printers, copywriters, photographers, other designers, account executives, website designers and marketing specialists to produce work of the highest quality for the Company. 
• Working with cross-functional teams to understand their creative needs and to meet such needs timely i.e. develop creative work from concept to final execution within stipulated deadlines 

• Generate clear ideas and concepts in tandem with the content development team. 
• Developing design briefs by gathering information and data to clarify design issues, and understand marketing initiatives, strategic positioning and target audience. 
• Develop creatives to complement the text and visually enhance the company’s documents, sales collaterals, and brochures. 
• Think creatively to bring about innovation in performing tasks.