Corporate Communication Manager at Proten

Company Description

A leading ICT organization that provides technology solutions for local and multinational brands nationwide

Job Description

Summary

To develop, plan and execute all branding and corporate communication activities to achieve the company’s target market share and set goals

ROLES AND RESPONSIBILITIES

• Develop, update and implement the marketing strategy in line with the corporate strategy and key business objectives
• Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
• Prepare and execute the annual corporate communication budget
• Monitor and report on key market trends and competitors’ initiatives to Sales and assist in the development of appropriate strategies to protect and enhance the company’s market share
• Lead and coordinate all marketing activities including market research, pricing, sales, advertisement and promotion
• Coordinate the development and implementation of effective media/public relations and crisis management policies and processes
• Coordinate the development of appropriate research and monitoring programmes to track the organisation’s brand performance
• Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
• Establish and maintain relationships with key internal and external stakeholders including media, public relations, branding agencies etc. to grow the reputation of the Company and Brands
• Manage the consistent and accurate delivery of key business messages with defined audiences
• Ensure that all internal communications activities are properly integrated with the external communications, marketing priorities and strategies.
• Monitor and evaluate the impact of company’s communication and marketing activities on the company’s reputation
• Review and report on the performance of the Marketing & Corporate Communications function against key performance targets to Sales
• Liaise with relevant stakeholders to develop a unique brand identity/ image that would create a lasting impression amongst employees, customers and the general public.
• Work with the Sales, strategy and cross-functional teams to drive profitable growth and build brand equity for the brands in assigned category
• Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
• Monitor and evaluate the impact of brand activities on the company’s reputation
• Develop, review and update the organization's internal and external communications management policies and ensure all information dissemination tools (complimentary cards, website, product flyers, stationery etc.) adhere to the policy guidelines
• Manage corporate communications, including developing publication, articles, website and social platforms materials as well as employee communication and engagement.
• Prepare and submit reports on activities on Branding and Corporate Communication
• Coordinate activities and initiatives that enhance the company’s image and create a positive impact on the environment and community through Corporate Social Responsibility
• Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
• Work with web master to ensure brand presence and uniformity and consistency across all media channels
• Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times
• Review reports of all web site metrics by the webmaster and advice Management accordingly
• Develop capability of subordinates towards the achievement of their own performance targets
• Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent

Qualifications

• First degree in any discipline is required
• Membership of relevant professional body is desirable
• 3-5 years combined experience in Branding/Marketing/Corporate Communications

Additional Information

Skills and Competencies 

• Brand building
• Strategic orientation
• Brand strategy & planning
• Business acumen
• Corporate communication
• Creativity & innovation
• Integrated media
• Product knowledge
• Public relations
• Networking & relationship building
• Digital Marketing
• Customer focus
• Team work