Copywriting & Content Lead at Field Intelligence

Responsibilities

Strategy

• Support development of marketing and communication components of the growth strategy
• Work across teams to identify communication gaps and opportunities to drive client retention, growth, and impact

Copy & Communications Design:

• Craft a distinct voice for our brands
• Develop clear messaging across Field’s stakeholder groups, including potential and current pharmacy clients, government clients, and the tech community
• Produce style guides to maintain consistency across the company
• Develop user-facing product and service documentation
• Plan, research, write, and edit regular updates for various audiences: blog posts, newsletters, and social media updates, sales enablement materials, etcysis.

Distribution & Community Management:

• Help our teams deploy content through each stage of our sales process
• Craft and support our teams to deploy content using digital and social channels.

Requirements

• Experience in marketing, advertising, communications, and/or sales roles
• Strong knowledge of copywriting, a commitment to tight and accurate copy, and a desire to help us tell and scale great stories.
• Experience positioning technology products and services particularly in African B2B and B2C markets
• Experience in some mix of the markets and fields we serve: Nigeria, Kenya, healthcare, pharmacy, financial services, retail, technology.
• Experience in writing ad copy for the digital space, including Facebook and Instagram ads, social media, as well as other conversion-focused copy.
• A self-starter, able to run with projects