Copywriter at Mumspring

Experience Required: Associate

Job Brief

• We are looking for a creative Copywriter to write clear and concise copy for ads, publication, websites and establish brand voice. Your words will inform and engage target audiences.
• Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.

What they will be doing:

• Building a friendly and helpful dialogue with our users. We want them to feel supported and good about their personal health.
• Create emails and push notifications that get results.
• Create social media and general copy where required that is in line with our brand voice and positioning.
• Work with development and customer success teams to understand our user segments, and propose iteration on subject lines, content, and calls to action to increase effectiveness over time
• Help create guidelines, share best practices for push and email communications, and champion clarity and consistency in our brand voice.
• Contribute to our test and learn plans and propose ways to grow the performance of our copy.

Who They Are:

• You can make everything clear and friendly, from a push notification to an email call to action button.
• You enjoy demystifying complex jargon, processes, and language into something everyone can understand.
• You're highly collaborative and have the ability to communicate your ideas clearly backed up with rationale. You make evidence-based decisions and improvements
• Highly curious, you value the importance of user research and you learn through experimentation and testing.
• You adapt your tone so that it's just right for every stage along the user journey

Education and Skills Required

• B.Sc / BA in Communications, Marketing, English or related field.
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills

Nice to Have:

• You understand and take into account localization considerations
• You have experience in health tech or telemedicine businesses.