Copywriter  at Mshel Homes Ltd

Key Responsibilities:

•  Write clear, compelling, and engaging copy for various platforms, including websites, blogs, social media, email campaigns, advertisements, and print materials. 
• Collaborate with the marketing, design, and content teams to develop creative concepts and messaging strategies. 
•  Craft persuasive and on-brand copy that aligns with the company’s voice, tone, and goals. 
•  Research industry trends, target audiences, and competitors to create relevant and impactful content. 
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines. 
• Optimize copy for SEO to improve search engine rankings and drive organic traffic. 
• Develop headlines, taglines, slogans, and calls-to-action (CTAs) that resonate with the audience. 
• Adapt writing style to suit different formats, platforms, and target demographics. 
• Manage multiple projects simultaneously and meet tight deadlines. 
•  Stay updated on copywriting trends, tools, and best practices. 

Qualifications:

• Bachelor’s degree in English, Journalism, Marketing, Mass Communication, or a related field (or equivalent experience). 
•  Proven experience as a Copywriter, Content Writer, or similar role with a portfolio of work. 
•  Exceptional writing, editing, and proofreading skills with a strong command of grammar and style. 
• Ability to write persuasive and engaging copy for both B2B and B2C audiences. 
•  Familiarity with SEO principles and keyword research tools. 
•  Strong research and analytical skills to identify audience needs and preferences. 
•  Creative thinker with the ability to generate innovative ideas. 
•  Excellent time management and organizational skills. 
•  Ability to work independently and collaboratively in a team environment. 

Preferred Skills:

•  Experience with content management systems (e.g., WordPress). 
•  Knowledge of social media platforms and their content requirements. 
•  Familiarity with basic design tools (e.g., Canva, Adobe Creative Suite). 
• Experience in writing for diverse industries or niches. 

WHAT WE OFFER:

• Competitive salary and performance-based incentives.
• Career growth and professional development opportunities.
• Work in a dynamic and innovative real estate company.