Conversion Officer at Navitas

About the Role

• Navitas is seeking a relentless and momentum-driven Conversion Officer to join its student recruitment team across the UK and Nigeria.
• The role involves driving conversion for the University of Plymouth by guiding offer holders through to CAS, while delivering exceptional, student-centric support to maximize enrolments from West Africa (Nigeria/Ghana).
• The ideal candidate will possess strong communication, stakeholder management, and relationship-building skills, engaging effectively with students, parents, education agents, and internal teams.
• This role will report to the Plymouth team (TBC) and work closely with Student Recruitment Coordinators in Nigeria.

Key Responsibilities

• Develop engaging, high-impact content across multiple channels to attract quality applicants and drive conversion throughout the recruitment journey
• Collaborate with the WA Recruitment and International Marketing teams to design data-informed, results-driven conversion strategies aligned with regional trends
• Lead and deliver interactive conversion initiatives, including telephone campaigns and live web chats, enhancing applicant engagement
• Support the planning and execution of dynamic online and in-person conversion events in partnership with the WA Recruitment team
• Own and manage the conversion calendar, ensuring timely, creative, and audience-focused communications
• Track and analyse applicant progression across each stage to optimize conversion performance and identify improvement opportunities
• Produce insightful campaign evaluation reports and present findings to inform wider recruitment strategies
• Create targeted, relevant, and compelling content tailored to diverse audience segments
• Provide flexible team support during peak periods, including participation in recruitment activities as needed
• Build strong partnerships across the University of Plymouth (Admissions, UKVI Credibility Team, Enquiry Team) to streamline the applicant journey and maximize enrolments.

Key Performing Indicators (KPIs)

• Offer Acceptance rate
• Conditional offer to Unconditional offer conversion time.
• Acceptance to Deposit rate
• Compliance & Credibility clearance 
• Applicant response time and satisfaction.

Qualifications

• Bachelor’s Degree in a relevant discipline
• Strong communication and interpersonal skills with the ability to influence and build effective relationships
• Experience in a customer-focused environment, delivering high-quality support and engagement
• Exposure to cross-cultural education or work environments, demonstrating cultural awareness
• Proficiency in CRM systems and digital tools, with the ability to manage applicant queries and virtual events
• Analytical and collaborative mindset, with the ability to interpret data, generate insights, and take initiative within a team.

Skills That Set You Apart:

• Strong understanding of international student recruitment markets, trends, and applicant behaviours
• Familiarity with the UK higher education landscape
• Experience with email marketing platforms (e.g., HubSpot, Mailchimp) to drive engagement and conversion
• Working knowledge of analytics tools and dashboards (e.g., Google Analytics) to measure and optimise performance
• Proven ability to deliver webinars and virtual engagement initiatives to enhance candidate interaction
• Awareness of and commitment to governance frameworks and compliance standards (e.g., GDPR, EDI, anti-bribery), with the ability to quickly learn and adhere to institutional policies.