Content Writer at Reliance HMO

The Role

• We are looking for a talented and creative Content Writer to join our Marketing, Branding & Communication (MBC) teams.
• You will report to the Head of Brand & Buzz. In this role, you will be responsible for composing, improving, and maintaining content to achieve our business goals.
• You will be a relentless researcher sifting through the data created by the internal team.
• You have demonstrable creative writing skills, perform well under deadlines, and are an expert in content optimization and brand consistency.

Responsibilities

• Develop content aligned with short-term and long-term marketing targets
• Research industry-related topics and identify gaps in our content
• Collaborate with team members and other departments to produce high-quality content for various outlets
• Prepare and publish articles that describe our company and products
• Ensure brand consistency, edit and fact-check pieces of content generated by colleagues
• Use best practices to optimize content considering SEO and Google Analytics
• Liaise with Designers to enrich the text with visual aids, like images and charts
• Shape language and tone used in sales emails, banners, and brochures
• Create and oversee reports on content
• Interview clients, industry experts, and internal teams
• Analyze, report, and optimize content and activities based on media engagement
• Ensure all content is up to date
• Develop an editorial calendar and ensure the content team is on board
• Ensure compliance with the law (e.g., copyright and data protection)
• Stay up to date with developments and customer feedback to generate new ideas to draw the audience’s attention.

Ideal Profile

• Minimum of 4 years experience in communications or a similar role, industry knowledge a big plus
• Bachelor’s Degree in Communications, Journalism, Marketing, or relevant field
• Well-versed with SEO and writing high-quality content
• In-depth understanding of personas and buying journey driven content
• Ability to write and push content in real-time
• Proven ability to communicate complex topics in ways that are relatable and understandable for readers
• A strong understanding of CRO (conversion rate optimization) and how to incorporate a brand naturally into content when appropriate
• Empathy for readers and curiosity to understand their needs and wants
• Ability to bring unique, thoughtful insights into content based on research and data.
• Phenomenal communication (oral and written) skills.
• Proficient command of English.
• Outstanding organizational and project management abilities
• The ability to think strategically, analytically, and creatively to break down problems and find effective solutions
• Excellent attention to detail and an intuitive eye for client needs beyond the obvious
• Ability to collaborate with cross-functional team members at all levels.

Remuneration
This role is 100% remote, with globally competitive pay.