Content Strategist at Elizabeth Maddeux

Key Responsibilities

• Own the execution of an editorial content calendar that keeps our audience engaged.
• Perform exhaustive research to gain in-depth knowledge of the forex industry and our target audience
• Perform extensive research and analysis on consumer thoughts and trends
• Create specifications and content appropriate for the brand’s target audience
• Ideation and creation of social media content across all platforms (Instagram, WhatsApp, Facebook, YouTube, Twitter/Threads, LinkedIn, Tiktok)
• Execute and optimize email campaigns and flows
• Create content for video advert and marketing materials 
• Plan and execute content production with the creative team
• Collaborate with the creative teams, and writers to implement the strategy
• Assist with Public Relations initiatives as they come up
• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Develop editorial strategy, so content is consistent across all delivery platforms
• Conduct periodic content audits
• Track and calculate content ROI
• Ensure that content strategy meets business objectives
• Strategize and improve content delivery and promotion
• Analyse content marketing strategy to evaluate whether it\'s working or not.

Qualifications and Experience:

• B.Sc. Mass Communication or any related field
• 3 years of experience creating and executing a content calendar with similar experience in a forex or crypto company is a very important factor for hiring
• Proven ability to drive growth and engagement on social media
• Ability to provide examples of prior content creation, from ideation to execution
• Should be data-driven with solid understanding of key content metrics
• Ability to capture a brand voice; values and implement across all forms of content
• Strong research and proof-reading skills
• Knack for conceptualizing new content through the repurposing of existing video, written content
• Superior organizational skills.
• Excellent copy writing skills
• Content monetization skills
• Strong team-building skills
• Strong attention to detail
• Strong Leadership qualities