Content Strategist at 54gene

Department: Communications
Reports to: Dir., Communications
Industry: Biotechnology

Job Description

• We are seeking candidates who possess the ability to think both creatively and analytically
• Content Strategist duties include producing and publishing content, writing, editing and proofreading, formulating content strategies and managing our social media platforms among other tasks.
• Content Strategists should be comfortable finding creative ways to build an online presence, as well as using analytics in the formulation of a content strategy. Content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online.

Roles and Responsibilities

• Writing, editing and proofreading content.
• Creating a content calendar and strategy for all our social media platforms
• Social media monitoring
• Managing and liaising with graphic designers, videographers, photographers etc.to provide end to end service.
• Formulating a cross-platform content strategy.
• Brainstorm with team members to develop new ideas.
• Build a following on social media
• Provide editorial, creative and technical support to team members.
• Track web analytics to ascertain content engagement levels.
• Manage content across all platforms, including company blog, email and social media.

Qualifications
Education & Certifications

• Bachelor's Degree in Communications, Journalism, English or related field preferred

Experience

• 3-4 years social media management and copywriting experience

Knowledge, Skills & Abilities:

• Adept at keyword placement and SEO best practices
• Excellent written and verbal communication skills
• Highly computer literate and advanced knowledge of HTML
• Proficiency with popular content management systems
• Experience with social media management
• Creativity and the ability to develop original content
• Ability to develop content that provokes engagement
• Strong leadership qualities.

Others:

• Authorization to work in Nigeria
• Occasional domestic and international travel may be required.