Content / Social Media Manager at Lorache Consulting Limited

• A Social Media Manager is a professional who provides the voice for a company across social channels.
• They are responsible for responding to comments and creating content. Social Media Managers look for opportunities to increase brand exposure for their assigned company.
• We are looking for a talented social media manager to administer on our social media Retain Chain Supermarket.
• You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
• As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends.
• You should have excellent communication skills and be able to express our company’s views creatively.

RESPONSILITIES

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on Return on Investment (ROI)
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

REQUIRETMENTS AND SKILLS

• 2 to 5 years of professional content curation and social media marketing experience using social media for marketing purposes. Internship or volunteering activities in writing, social media marketing and leadership can demonstrate that a candidate has gained the expertise needed for this position.
• BSc degree in Marketing or relevant field
• Proven track record of growing and retaining social media
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc