Content Marketing Strategist at Vendease

Job Summary

We are seeking a Content Marketer with a strong editorial background to join our dynamic marketing team. The ideal candidate will be responsible for conceptualising, creating, and managing compelling content that resonates with our target audience across various platforms. They will play a key role in driving brand awareness, engagement, and lead generation through strategic content initiatives.

Job Details

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience preferences.
• Create high-quality, engaging content, including articles, blog posts, whitepapers, case studies, social media posts, emails, and more.
• Collaborate with cross-functional teams, including data, design, product, and sales, to ensure content consistency and alignment with brand voice and messaging.
• Lead editorial planning and content calendar management to ensure timely delivery of content assets.
• Conduct thorough research on industry trends, competitor activities, and customer insights to inform content strategy and topics.
• Optimise content for SEO to improve organic visibility and drive website traffic.
• Monitor and analyse content performance metrics using tools such as Google Analytics, SEMrush, or similar platforms and provide insights and recommendations for optimisation.
• Stay updated on emerging content marketing trends, tools, and best practices, and propose innovative ideas to enhance content effectiveness.
• Ensure quality and consistency across branded content platforms.
• Collaborate with external partners, influencers, and industry experts to amplify content reach and engagement.

Requirements

• Portfolio of published articles, blog posts, or other content assets demonstrating writing and editorial skills.
• Exceptional writing and editing skills with a keen eye for detail and grammar.
• Strong understanding of content marketing principles, including audience segmentation, storytelling, and content distribution channels.
• Proficiency in SEO best practices and content optimisation techniques.
• Experience with content management systems (CMS) such as WordPress, HubSpot, or similar platforms.
• Familiarity with content marketing analytics tools and the ability to interpret data to drive content strategy and decision-making.
• Creative thinker passionate about staying ahead of industry trends and exploring new content formats and mediums.
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams and influence stakeholders.