Content Marketing Specialist at Shuttlers

Job Description

• The Content Marketing Specialist will be the voice of the Shuttlers brand, responsible for crafting compelling narratives and driving brand & campaign communications across all owned channels. This is a managerial role that requires a creative storyteller with a deep understanding of how to engage diverse audiences through relatable content, captivating visuals, and impactful messaging.
• You will own the brand's content output, working alongside the Social Media Associate and Content Production/Brand Design Teams. You will be instrumental in positioning Shuttlers at the unique intersection of transportation, wellness, and lifestyle, growing the brand’s share of voice and organic mindshare both online and offline.

Responsibilities

Team Collaboration & Lateral Management:

• Collaborate with and inspire peers to achieve high quality content output. These include content creators, Social Media Associate and Production/Design Specialists. 
• Oversee the content production pipeline, from ideation to final delivery, ensuring all team members are aligned with brand goals.
• Provide constructive feedback and guidance to foster a high-performing and collaborative creative environment.

Brand Communications & Storytelling:

• Develop and execute a comprehensive content strategy that aligns with Shuttlers' brand values and business objectives.
• Craft compelling narratives that resonate with our diverse audience, from daily commuters to corporate clients.
• Lead the creation of high-quality content, including blog posts, case studies, social media content, email newsletters, and website copy.

Copywriting & Messaging:

• Serve as the lead copywriter, ensuring a consistent and engaging brand voice across all touchpoints.
• Develop messaging frameworks for new product launches, campaigns, and key brand initiatives.
• Write persuasive and clear copy for marketing campaigns, advertisements, and promotional materials.

Campaign & Content Series Development:

• Collaborate with the marketing team to brainstorm, plan, and execute integrated marketing campaigns and content series.
• Identify and create "brand moments" and storytelling opportunities that highlight our commitment to transportation, wellness, and lifestyle.
• Supervise the Social Media Associate and ensure timely delivery of all content assets.

Audience Engagement & Growth:

• Lead efforts to grow Shuttlers' brand share of voice and engagement across all online and offline channels.
• Analyze content performance metrics to inform future strategy and optimize for maximum reach and impact.
• Engage with our community of riders, drivers, and partners to gather insights and create user-generated and original content opportunities.

Requirements

• A Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• A minimum of 4 years of hands-on experience in a content marketing or similar role, with a proven track record of audience engagement
• Demonstrated experience in managing a team or leading projects with multiple direct reports or stakeholders
• Exceptional writing, editing, and verbal communication skills. Conversational tone preferred. 
• A strong portfolio showcasing a variety of content types (e.g., articles, social media campaigns, video scripts; case studies and reports are a plus).
• Demonstrable experience in engaging diverse audiences with a focus on relatability and visual hooks.
• Deep understanding of social media platforms and content management systems.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.