Content Marketing Specialist at Gradelyng

Description

• The Content Marketing Specialist will own end-to-end content strategy and execution, ensuring that all content channels work together to support brand growth, lead generation, and customer education.
• This role is both strategic and hands-on. You will plan, create, optimize, publish, and measure content across multiple platforms

Key Responsibilities
Content Strategy & Planning:

• Develop and execute an overall content strategy aligned with marketing and business goals.
• Plan monthly and quarterly content calendars across key channels.
• Ensure consistency of brand voice, messaging, and positioning across all content.

Content Creation & Distribution:

• Create and manage high-quality written content, including blog posts, email newsletters, website content, and educational and thought-leadership content.
• Collaborate with designers or social media team members where needed to support content distribution.
• Repurpose long-form content into multiple formats to maximize reach.

SEO & Content Optimisation:

• Conduct keyword research and topic planning to support organic growth.
• Optimize blog and website content for search engines (on-page SEO).
• Monitor content performance and refine strategy based on traffic, rankings, and engagement.

Email Marketing & Nurturing:

• Own the planning and execution of email newsletters and campaigns.
• Ensure content supports lead nurturing, retention, and customer education.
• Track open rates, click-through rates, and engagement metrics.

Key Performance Indicators (KPIs)
This role will be evaluated primarily on:

• Content Output Consistency: Planned vs published content
• Organic Traffic Growth: Blog and website traffic trends
• SEO Performance: Keyword rankings and search visibility
• Email Engagement: Open and click-through rates
• Lead Generation: Content-supported lead generation.

Qualifications & Experience
Required:

• Interested candidates should possess a Bachelor’s Degree
• 3–5 years experience in content marketing or growth marketing, with direct responsibility for lead generation or demand creation.
• Proven track record of using content to generate qualified leads.
• Experience building and executing content strategies that support sales funnels.
• Strong experience managing blog and website content as a lead acquisition channel.
• Hands-on experience with email marketing and lead nurture campaigns, including segmentation and performance analysis.
• Practical experience with keyword research, search mapping, and on-page SEO.
• Experience in edtech, SaaS, or digital services is a strong advantage.

Technical Tools & Skills:

• CMS platforms (e.g. WordPress)
• Email marketing tools
• SEO tools (e.g. Google Search Console, Ahrefs, SEMrush)
• Content planning and collaboration tools.

Compensation & Benefits

• Monthly Salary: ₦300,000
• Performance-Based Bonuses: Linked to clearly defined lead generation outcomes.
• Health Insurance (HMO)
• Fully Remote Work
• Scope to grow into broader marketing leadership roles with strong performance.