Content Marketing Specialist at Data2Bots

Skills, Qualification And Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of experience in content marketing or related field
• Minimum 2 years of direct sales or sales enablement experience
• Demonstrated success in developing content strategies that drive sales
• Excellent communication and interpersonal skills.
• Strong understanding of neuromarketing principles and sales psychology
• Proven track record in managing successful social media campaigns
• Experience with content analytics, A/B testing, and sales metrics

Responsibilities

• Lead the development and implementation of content strategy, ensuring alignment with brand voice and target audience needs
• Oversee content workshops and conduct A/B testing to optimize content performance and conversion rates
• Direct the overall tone and messaging across all content platforms
• Develop advanced copywriting strategies incorporating neuromarketing principles
• Create compelling sales-focused content that drives lead generation and conversions
• Mentor and guide junior team members and interns
• Analyze content performance metrics and sales conversion data to adjust strategies