Content Marketing Associate at Crown Interactive

Job Objective

• Are you passionate about storytelling and creating content that connects technology with people? Do you enjoy turning complex ideas into clear, engaging narratives that inform, educate, and inspire audiences?
• Crown Interactive is seeking a Content Marketing Associate to join our growing Marketing & Communications team. In this role, you will play a key part in shaping the company’s voice and brand presence through compelling written content across digital platforms.
• You will be responsible for creating, managing, and optimizing content that supports marketing campaigns, product communication, and thought leadership initiatives. Working closely with the design, product, and marketing teams, you will translate technical concepts into engaging stories that strengthen the company’s brand and connect with clients, partners, and industry stakeholders.

Key Responsibilities

Content Creation and Editorial Development

• Research, write, and edit high-quality content including blog articles, thought
• leadership pieces, reports, case studies and newsletters
• Contribute to the development and execution of the content calendar.
• Translate complex industry or organisational information into clear, accessible content.
• Maintain a consistent brand voice and messaging across all written materials.

Website & Digital Content

• Support the continuous improvement of the organisation’s website
• Write and optimise website pages including landing pages, service/product pages and resource pages
• Ensure website content is SEO-friendly and user-focused

Content Repository & Knowledge Hub

• Build and maintain a centralised content library for the organisation
• Organise and categorise articles, reports, insights, and resources
• Identify opportunities to repurpose existing materials into new content formats
• Conduct research on industry topics, trends, and policy developments.
• Support the development of thought leadership content

Collaboration with Design & Communications

• Work closely with the design team to translate written content into visual assets.
• Collaborate with the social media & PR team to adapt content for digital platforms.
• Contribute to campaign messaging and marketing initiatives.

Required Skills and Competencies

• Demonstrable portfolio of published content: long-form articles, website copy, or brand communications
• Strong command of written English with excellent grammar, clarity, and editing skills
• Experience writing for digital platforms including websites, blogs, and social media
• Familiarity with SEO principles and how they apply to content creation
• Ability to work across multiple formats and adapt tone for different audiences and channels
• Professional content writing, copywriting, or editorial experience
• Excellent writing, editing, and storytelling skills.
• Ability to simplify complex technology or digital solutions into engaging and easy-to-understand content.
• Strong attention to detail and organizational skills.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 4 – 5 years’ experience in content writing, content marketing, or corporate communications.
• Experience in the Saas, IaaS or PaaS industries is important
• Experience managing blogs, websites, or digital content platforms