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  • Posted: Jun 28, 2024
    Deadline: Not specified
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  • Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!
    Read more about this company

     

    Content Marketer

    Key Responsibilities:
    Content Creation and Strategy:

    • Develop and write high-quality blogs focused on the company's product features, ensuring a deep technical focus that communicates complex concepts clearly.
    • Craft engaging and informative tweet threads for technical product launches, enhancing visibility and engagement on social media platforms.
    • Help develop a scalable content marketing framework to streamline and expand content production and distribution efforts.
    • Act as a content expert with a robust understanding of the tech stack, or demonstrate the ability to quickly learn and find necessary information to create accurate content.
    • Produce various content forms, including blogs, case studies, FAQs, and user guides, to support marketing and product initiatives.

    Collaboration and Coordination:

    • Work closely with the product and marketing teams to support high-impact campaigns, ensuring that content aligns with business goals and brand messaging.
    • Collaborate with engineering and design teams to translate technical details into accessible and compelling content.
    • Maintain a content calendar to ensure consistent delivery and engagement across all platforms, coordinating with internal teams for seamless execution.

    Content Management:

    • Coordinate with cross-functional teams, including sales and legal, to ensure brand consistency and accuracy across all content touchpoints.
    • Stay up-to-date with industry trends and advancements to keep content relevant, innovative, and reflective of the latest developments in the Web3 space.
    • Edit and revise content based on feedback from stakeholders and analytics data, continuously improving the quality and effectiveness of the content.

    What Success Looks Like:

    • Effective Content Strategy: You have developed and executed a high-impact content strategy that drives engagement and educates the target audience about the company's products.
    • High-Quality Content: Your blogs, tweet threads, and other content forms consistently communicate complex technical concepts clearly and accurately, contributing to increased brand awareness and thought leadership.
    • Seamless Collaboration: You work effectively with cross-functional teams to ensure content is aligned with business goals and brand messaging, resulting in cohesive and impactful campaigns.
    • Continuous Improvement: You regularly update and refine content based on industry trends, stakeholder feedback, and analytics data, ensuring the content remains relevant and effective.

    Required Skills and Qualifications:

    • Excellent Communication: Verbal and written communication skills with high attention to detail.
    • Experience: 4-5 years of experience in content marketing or technical writing roles, particularly within the blockchain industry.
    • Track Record: Proven track record in developing and executing high-impact content strategies for B2B and developers.
    • Technical Understanding: Decent understanding of the blockchain ecosystem and blockchain principles.
    • Project Management: Strong project management skills with the ability to manage multiple content initiatives and meet deadlines.
    • English Proficiency: 100% fluent in English, with impeccable writing skills.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Project Growth on jobs.ashbyhq.com to apply

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