Content Lead at Renmoney

The Position

• The Content Lead is responsible for setting the strategic direction, standards, and frameworks for all content across Renmoney’s marketing and communication channels. This role ensures that content across products and platforms is clear, consistent, compliant, and aligned with Renmoney’s brand, business objectives, and fintech positioning.
• The role is primarily strategic, focusing on content systems, governance, quality control, and direction, with some hands-on involvement where needed to set standards, review high-impact outputs, and support execution.

What You Will Do

Content Strategy & Governance

• Define and own Renmoney’s overarching content strategy across all products and customer segments.
• Develop content frameworks, tone-of-voice guidelines, and messaging structures to ensure consistency and scalability.
• Act as a quality gate for high-impact content, ensuring clarity, accuracy, and brand alignment.
• Establish efficient content review processes that balance speed with quality in a fintech environment.

Cross-Channel Content Leadership

• Provide strategic direction and guidance across social media, performance content, lifecycle communications, product messaging, thought leadership, website, and campaign copy.
• Ensure content works effectively across acquisition, activation, retention, and brand storytelling touchpoints.
• Influence content outputs across teams without direct ownership of all execution.

Product & Business Alignment

• Support messaging across all Renmoney products, including loans, savings, payments, cards, and SME initiatives.
• Translate complex financial products into simple, customer-friendly, and trustworthy communication.
• Collaborate with Growth, Product, Design, and Compliance teams to ensure content supports business goals and regulatory requirements.

Collaboration & Enablement

• Provide strategic guidance, feedback, and quality oversight to writers, social managers, life cycle marketers, and external partners.
• Work closely with designers and motion teams to ensure copy and visuals are aligned.
• Support the Head of Brand & Communications in building a scalable, high-quality content function.

AI & Efficiency

• Leverage AI tools to improve speed, ideation, drafting, and reporting while maintaining editorial standards.
• Use AI-assisted workflows to support content reviews, audits, and insight generation.

Requirements

What You Bring

• Minimum of 5 years’ experience in content or marketing communications roles.
• Strong strategic thinking and content leadership capability.
• Excellent writing, editing, and content review skills.
• Solid understanding of digital marketing channels and content performance dynamics.
• Comfort using AI tools to improve productivity and decision-making.