Content Developer (Media) at AFARI Travels & Tours Limited

Functions

Content Creation and Storytelling

• Develop and edit visual and digital content for social media, blogs, newsletters and multimedia presentations that align with our brand voice and strategy.
• Produce destination features, travel guides and promotional narratives aligned with brand tone.
• Capture photos and videos that showcase destinations, experiences and Afari’s services.
• Edit and refine content to ensure clarity, relevance and audience appeal.
• Support Social Media Manager in developing contents in line with the Social Media Content Calendar.
• Ensure media materials are delivered at latest a week before scheduled date.

Media Production & Design Management

• Design graphics, banners, ads and marketing visuals for digital and print use.
• Create and edit video content, including reels, testimonials, trip highlights and promotional clips.
• Maintain brand consistency across all creative outputs and platforms.
• Manage media assets, including footage, graphics, templates and project files.

Digital Strategy Support and Platform Optimization

• Manage scheduled posting across Google My Business, LinkedIn, WhatsApp channel and ensure timely content delivery.
• Conduct basic analytics reviews to measure engagement and refine content strategy.
• Collaborate with marketing, social media and travel operations teams to align content with active campaigns, tours and product launches.

Deliverables

• Generate high-quality written and visual content aligned with the brand mission.
• Support the Social Media Content Calendar with timely posts and campaign assets.
• Produce graphics for digital and print across trips, promotions, and brand communications.
• Create and edit short-form videos that improve reach, engagement, and trust.
• Maintain a structured media library for easy access and reuse.
• Provide basic insights from content performance to guide improvements.
• Collaborate across marketing, social media, and operations to ensure accurate and conversion-focused storytelling.

Requirements

• Education: HND or higher in any field of study.
• Experience: 2-4 years of proven Graphics design experience, preferably in travel, tourism, or hospitality.
• Skills: Strong proficiency in photo and video editing tools (Adobe Suite, Canva or equivalents).
• Skilled in copywriting, storytelling and creative direction.
• Experience creating content for travel, lifestyle or hospitality brands is an advantage.
• Ability to work independently, meet deadlines and adapt to brand guidelines.
• Good understanding of social media algorithms and content trends.
• Strong portfolio demonstrating creativity, versatility and attention to detail in design.
• Ability to interpret project briefs and translate concepts into polished visual outcomes quickly and efficiently.

Additional Attributes:

• Ability to produce high quality vector graphics, typography and layout compositions.
• Knowledge of branding systems, colour theory and visual hierarchy.
• Experience designing for both digital environments and print production.