Content Creator / Social Media Manager at Taeillo

The Position

• We need a social media manager to manage our social media platforms and increase our brand awareness through the effective use of our social media outlets.

Job Descriptiom

• Creating content which will catch maximum customer interest
• Writing and reviewing content for websites, social media pages and public communications
• Optimize Search Engine Optimization driven content and increase the site traffic
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Maintain consistency in content and ensure alignment with the brand history and plans
• Identify customers needs in relation to the company and write content to cater those needs
• Update the website, social media and content pages periodically
• Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership
• Using social media marketing tools to create and maintain the company’s brand
• Developing social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns.

Job Requirements

• A Bachelor’s Degree in Communications, English, journalism, literature, marketing or other related fields
• Experience of 6-8 years as a content creator in prior roles creating strong and engaging content
• Understanding of SEO best practices and UI/UX design
• Prior job experience in web traffic metrics, HTML, web publishing and videography.
• Proficiency with Adobe, Canva, content management systems and other analytics softwares.