Content Creator/Graphics Designer at Lisa Suites Limited

Job Summary

The Content Creator develops and executes engaging multimedia content that highlights the hotel’s brand, services, and guest experiences. This role collaborates with marketing, operations, and guest-services teams to produce high-quality digital assets that drive awareness, bookings, and loyalty.

Key Responsibilities

• Plan and produce a variety of content formats, including blog articles, social media posts, video shorts, photography, and email newsletters
• Collaborate with department heads (F&B, Rooms Division, Events) to gather story ideas, property updates, and guest-experience highlights
• Maintain the hotel’s editorial calendar, ensuring timely publication across owned channels (website, Instagram, Facebook, LinkedIn, YouTube)
• Optimize content for SEO and user engagement metrics; conduct keyword research and performance analysis
• Edit raw footage and images to create polished multimedia assets; ensure brand consistency in tone, style, and visual guidelines
• Monitor social-media trends, competitor activity, and guest feedback to recommend new content initiatives
• Coordinate with external agencies or freelancers for specialized shoots, influencer partnerships, or seasonal campaigns
• Track and report key performance indicators (KPIs), such as reach, engagement rate, click-through rate, and conversion metrics
• Manage digital asset libraries and ensure proper archiving of photos, videos, and graphics
• Support crisis-communications efforts by drafting timely announcements and updates when required

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Multimedia Production, or related field
• 2–4 years of professional experience in content creation, ideally within the hospitality or travel industry
• Proven portfolio of written, visual, and video content that demonstrates creativity and brand alignment
• Familiarity with SEO best practices, CMS platforms (WordPress, Drupal), and social-media management tools (Hootsuite, Sprout Social)
• Proficient in photo and video editing software (Adobe Creative Suite: Photoshop, Premiere Pro, After Effects)

Skills & Competencies

• Exceptional writing and storytelling skills, with strong attention to grammar and brand voice
• Creative vision and the ability to translate hotel experiences into compelling digital narratives
• Strong visual sense and technical aptitude for camera operation, lighting, and post-production
• An analytical mindset to interpret engagement data and refine content strategies accordingly
• Excellent project-management skills; able to juggle multiple campaigns and meet tight deadlines
• Collaborative communicator, able to liaise effectively with cross-functional teams and external partners
• Adaptability to fast-paced hospitality environments and evolving marketing priorities

Working Conditions

• On-site role with frequent access to hotel facilities, events, and guest-experience touchpoints
• May require early mornings, evenings, or weekend coverage for special events, photo/video shoots, or live social-media updates
• Occasional travel to nearby company properties or partner venues for content assignments
• Standard office setup with the expectation of occasional fieldwork for location shoots