Content Creator / Digital Marketer at Owens and Xley

Job Overview

• Conduct market research to devise creative strategies to project IBL's products to the ideal customers

Duties and Responsibilities

• Create content across all IBL social media platforms
• Manage and update the website
• Research and prepare new marketing strategies and appropriate channels
• Create graphics for IBL shoots
• Research and update all media publications for IBL
• Prepare and send out press releases
• Work with the creative director on campaigns, photoshoots and fashion shows
• Create awareness through the proper advertising channels for IBL events
• Prepare and send advertising reports to management
• Prepare a comprehensive analysis of what IBL is doing and what other similar brands are doing
• Establish new ideas for media collaboration
• Identify new ways to market the brand
• Create meaningful videos for the brand
• Plan marketing buzz around products made by IBL
• Determine and manage the impact of influencers when pieces are given out
• Take pictures of IBL products for marketing purposes
• Promote new products released by IBL across various channels available.
• Send out emails, newsletters, SMS, WhatsApp.

Educational Qualifications

• Minimum of a BSc or HND certificate in any related discipline.

Experience:

• Minimum of 12 months of work experience in a similar role.

Salary

• N80,000 - N100,000 Monthly.