Content Creator/Copy Writer at iRecharge Tech-Innovations

Department: New Media

Reports to: Head of New Media

The Content Creator is tasked with advancing marketing goals through clever and captivating promotional content. The ideal candidate is a pop culture junkie that can produce content that resonates. For this position, it's essential to be up-to-date with new technologies and marketing trends.

Responsibilities

• Always be on the lookout for new, innovative ideas and new ways to communicate with our clients.
• Contribute to and motivate the team
• 1 to 5 years' experience (It is more about what you have done and what you are capable of doing.)
• Fluent in the entire Adobe Suite and similar tools
• Knowledgeable of motion graphics-editing software
• Excellent problem-solving and communication abilities
• Style, grammar, and readability editing. (Editing is being done in order to position the content within our marketing strategy.)
• Article writing
• Creating marketing emails, advertisements, and advertorials
• Sending emails and other forms of correspondence to a group of people
• Constructing newsletters with headlines, content sections, advertisements, and calls to action
• Managing the distribution of newsletters and promotional emails
• Writing, producing, and editing audio-based projects (short-form content, trailers, promos, sales reels, radio advertisements, and other branded/promotional content).
• Serve as a brand ambassador, ensuring that all projects are consistent with our style and voice.
• Communicate progress to the Digital Team in a clear and concise manner.
• Combine eye-catching, first-rate creative with clear marketing messages and calls to action.
• Knowledge of how to create shareable content to a variety of media and platforms.
• Excellent verbal and written interpersonal communication skills.
• Strong conceptual and visual thinking skills.

Key Performance Measures:

• Unique Page visits
• Time on Page
• Downloads
• Shares
• Comments/Interaction rate
• Cost Per Click
• Volume of Sign-ups
• Conversion rates
• Follows/Subscribers
• Growth rate
• Organic rankings
• Customer retention

Minimum Qualification, Experience and Requirements

• Bachelor’s degree in English, Marketing or additional field
•  A portfolio of applicable outputs. (Video, text, etc)
• Experience, creating strong, engaging content
• An understanding of SEO best practices
• Demonstrated excellence in writing, proof reading, and editing
• The capacity to work independently and collaboratively
• The capacity to work efficiently without compromising quality or accuracy
• A firm grasp of digital video and social media platforms such as YouTube, Facebook, Twitter, TikTok, and Instagram.