Content/Copywriting Specialist at Flex Finance

Responsibilities

• Write and proofread posts about our company's products and services.
• Create promotional content for online ads, social media, and brochures.
• Conduct basic keyword research.
• Present well-structured drafts within the set deadlines.
• Interpret creative writing samples through brainstorming ideas.
• Update existing content on the website according to SEO guidelines.
• Take part in email marketing campaigns.
• Imply SEO practices to boost the company's visibility.
• Get in touch with the internal team members to learn about the product features.
• Coordinate with the graphic designers and web developers to complement text with graphics and images as required.
• Manage our content calendar to ensure timely publication
• Identify the loopholes in our current content marketing strategies and suggest changes.
• Identify gaps in our content and recommend new topics
• Create quality content management for long-term business goals.
• Manage and schedule social media posts for the target audience.
• Take leads for blogs and emails.
• Edit, proofread and improve content created by other team members.
• Ensure timely publishing of all promotional material.
• Conduct keyword and SEO research to understand customers’ needs
• Update the website and adhere to Search Engine Optimization (SEO) guidelines.
• Conduct content audits and research to improve our digital marketing tasks.
• Create and monitor social media and web traffic as per the requirements.
• Coordinate with design teams for publications.
• Generate ideas around industry-related trending topics and nurture brand awareness.
• Document the status and the results achieved in a structured format.

Requirements

• Degree in Communications or relevant field.
• Proven work experience as a Content Strategist, Copywriting, Content Creator, or similar role.
• Familiarity with content tools for scheduling, hashtags, etc
• A professional portfolio depicting your work experience would be preferred.
• Outstanding knowledge of content strategies to build a powerful network.
• Excellent knowledge of Content Management Systems
• Strong working knowledge of various social media platforms and strategies.
• Highly productive and creative writing skills
• Good time management

Benefits

• Good compensation
• Friendly workplace
• Hybrid work arrangement
• Health and dental plan
• Knowledge allowance