Content & Community Builder (AI-First) at Herbal Goodness

• We are looking for a Content & Community Builder (AI-First) to own the voice, trust, and organic growth engine of Herbal Goodness. This role combines creative content development, AI innovation, SEO excellence, and community-building to drive brand visibility, engagement, and advocacy.

Key Responsibilities

• Develop and lead Herbal Goodness’ content strategy across blogs, social media, video, and email.
• Leverage AI tools to scale authentic, compliant content creation.
• Own SEO strategy (on-page + technical): keyword research, structured data, crawl optimization, internal linking.
• Manage and grow online communities, including social media groups, wellness forums, and brand ambassador programs.
• Foster user-generated content (UGC), testimonials, and customer advocacy initiatives.
• Build partnerships with influencers and thought leaders in herbal wellness.
• Ensure all content adheres to FDA/FTC compliance standards for health-related communication.

Success Metrics

• Grow organic traffic by 100% year-over-year through SEO and content initiatives.
• Grow community by over 100% and Increase community engagement rate by 50% within 12 months.
• Secure top-3 SERP rankings for 50+ high-value herbal supplement keywords.
• Contribute to growing Herbal Goodness revenue by 100% within the first 12 months.

Qualifications

• 2–5 years of experience in content marketing and/or community management (health, wellness, or CPG preferred).
• Proven expertise in SEO and technical SEO (schema markup, crawlability, Core Web Vitals).
• Strong storytelling and writing skills, with the ability to communicate within compliance guidelines.
• Experience with AI content tools (e.g., ChatGPT, Gemini, Jasper, MidJourney, Synthesia etc).
• Hands-on experience cultivating and managing online communities and brand advocacy programs.