Content & Campaign Manager at Gokada Incorporated

Qualifications

• Bachelor's in Marketing, Business Administration and related courses
• 3 - 5 hands-on experience as a Content Marketer
• Knowledge of web publishing requirements.
• Worked on a target-based role and meet up with deadlines
• Profound familiarity with various social media platforms
• Ability to identify and track relevant KPIs
• Hands-on experience with SEO and web traffic metrics
• Excellent knowledge in Microsoft office: Word, Excel, PowerPoint, etc.
• Excellent writing skills,
• Excellent interpersonal and presentations skills
• Hands-on experience with email marketing
• Ability to interpret website traffic
• Knowledge of online marketing
• Attention to detail, critical thinker and problem-solver.

Job Role

• Gokada is a leading technology startup in Africa's largest economy, Nigeria, and has the potential to become one of the most impactful companies in all of Africa.
• Our Mission is to make African Cities easier, better, and more enjoyable to live in by empowering the lives of people through technology.
• Our Vision is to be the biggest Super App for Africa and we aim to make Africa Cities easier, better, and more enjoyable to live in by empowering the lives of people through technology.

Why Gokada?

• Meaningful Rewards: Competitive base pay, Flexible Leave Plan, Health Insurance, Training & Skills Development
• Meaningful Work: Your role at Gokada will directly contribute to improving the livelihoods of many Africans
• Personal Growth: Opportunity to leave your mark on one of the fastest-growing organizations in Africa
• The Best Team: Work with a motivated and talented team who have a common shared vision

About the role

 The Campaign and Content marketing manager will spearhead the development and implementation of your team’s content strategy. This includes building a content calendar, creating a writing process and delivery strategy, managing writers, contributing to social media posts, and ultimately, crafting interesting and well-researched content that drives traffic and engages site visitors.

 Responsibilities

• Planning content marketing strategies and establishing short-term goals
• Undertaking content marketing actions to achieve business targets
• Collaborating with design and content writing teams to produce high-quality content
• Developing an editorial calendar
• Ensuring deadlines are met
• Delivering engaging content regularly
• Proofread, editing, and improve the content
• Optimizing written content while respecting SEO and Google Analytics
• Analyzing and enhancing web traffic by using metrics
• Sharing different types of content through various channels
• Ensuring a substantial and continual web presence
• Receiving customer feedback
• Generating new ideas to magnify customer engagement