Content Associate at Swipe

About the Role:

• The Content Associate at Swipe will drive our content marketing efforts to support the overall marketing and business development strategy.
• This role will focus on creating compelling, high-quality content that engages our target audiences and drives brand awareness, lead generation, and customer engagement.
• Additionally, the Content Associate will manage Swipe’s social media accounts, ensuring that all content aligns with our strategic objectives and contributes to achieving our KPIs.

Key Responsibilities:

Content Creation:

•  Develop and produce engaging content, including blog posts, articles, whitepapers, case studies, infographics, and social media posts that resonate with our B2B and B2C audiences.
•  Craft compelling copy for marketing campaigns, email newsletters, websites, and other digital platforms.
• Create lead magnets (e.g., eBooks, webinars) to capture potential leads.

Content Strategy and Planning:

•  Assist in the development and execution of a comprehensive content strategy that aligns with the marketing and business development goals.
•  Plan and manage a content calendar to ensure timely delivery of high-quality content.

Social Media Management:

•  Manage Swipe’s social media accounts, including LinkedIn, Twitter, Facebook, and Instagram.
•  Prepare and schedule social media content tailored to the target audience’s preferences and behaviors.
•  Engage with followers, respond to comments, and monitor social media interactions to foster community engagement and drive leads.

SEO and Keyword Optimization:

•  Implement SEO best practices to optimize content for search engines and improve organic search rankings.
•  Conduct keyword research and incorporate relevant keywords into content.

Collaboration and Support:

•  Work closely with the Digital Marketing Associate to ensure content supports digital marketing campaigns and initiatives.
•  Collaborate with the Marketing and Business Development Lead to align content efforts with overall marketing strategies.

Performance Tracking and Reporting:

•  Monitor and analyze content performance using analytics tools, providing insights and recommendations to optimize future content.
•  Report on content KPIs and contribute to marketing performance reviews.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content creation, content marketing, or a similar role.
• Exceptional writing and editing skills with a keen eye for detail.
• Familiarity with SEO best practices and content management systems (CMS).
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
• Strong understanding of digital marketing channels and content distribution strategies.
• Ability to work collaboratively and meet deadlines in a fast-paced environment.
• Experience in the fintech or B2B SaaS industry is a plus.