Content Associate at DBD360

A growing creative digital agency in the heart of Lagos State is recruiting for the role of a Content Creator An ideal person for this role will be a seasoned creative writer. A charmer with words and understands how to convey the message appropriately to the desired audience and finesse it to hit a positive emotion. 

To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. 

Responsibilities

• 360 (visual, audio, written) Content Marketing and Strategy

• Create and disseminate content for blog, social media, website (i.e. drafting, formatting or editing content for each platform) to enhance visibility. 

• Support the team in implementing overall communications and marketing plans

• Content marketing - generate, edit, publish and share regular content i.e. blog posts, case studies, white papers & guides, videos, infographics, brochures, sales enablement material.

• Work with the team to refine social media strategies and best practices

• Familiarize yourself with each clients' brand ideals and marketing goals to create content that supports their objectives and desired identity

• Create and distribute copywriting materials to advertise our company and clients products and services.

• Create and manage social media and editorial content calendars to ensure content is timely, relevant, and engaging.

• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content.

• Prepare weekly updates and reports to track growth and success rates of content campaigns.

• Oversee the day-to-day execution and automation of our link building, content distribution, and general on-page and off-page SEO efforts.

• Email campaigns and newsletters

• Edit and proofread written pieces before publication.

• Conduct keyword research and use SEO guidelines to optimize content to grow traffic to the website.

• Identify clients’ needs and recommend new topics and content strategies.

• Provide editorial, creative and technical support to team members.

• Monitor KPIs and track progress of content across assigned digital campaigns.

• Support digital campaign planning and execution for faster delivery

• Contribute to the creation of our integrated digital strategy

• Research and recommend digital Innovation opportunities and stay up to date with the latest technology and best practices.

• Monitor competition and provide suggestions for improvement.

• Consistently brainstorm and collaborate with the team for new ideas and strategies. 

• Researching markets and industries to compare and create content that is innovative and original. 

• Resolve and brainstorm on various issues as they arise.

• Continuously research and identify opportunities to increase efficiencies within the marketing team to accommodate our rapid growth. 

 Ultimately, we are looking for a candidate who can help us reach our goals by creating useful, timeless content online about whatever we choose to talk about.