Content and Social Media Specialist at Bean Creative

Job Overview:

• As a content and social media specialist, you will be directly involved in maintaining and enhancing exposure of the brand image across social media channels.
• The content and social media specialist is expected to be up-to-date with the latest digital technologies and social media trends in expressing our brand’s image creatively.

Responsibilities/Duties

• Create content such as social graphics, visual development, animated GIFs and short form video that will resonate with them and push them further down the marketing funnel.
• Oversee the content presented on the corporate website, subsidiary, and affiliate blogs.
• Perform research on current benchmark trends and audience preferences
• Oversee social media accounts’ design (e.g. Facebook timeline cover, Instagram, twitter pages, profile pictures and blog layout)
• Design, manage, and implement social media strategy to align with business goals.(daily / weekly)
• Collaborate with other teams, like marketing, sales and operations, to ensure brand consistency.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up to date with current technologies and trends in social media, design tools and applications.
• Channel branding and optimization.
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Reporting

• Preparing weekly reports using social media listening tools.
• Generate custom actionable insights from social media analysis.
• Work with the team to analyze marketing campaigns, track metrics and generate a report.

Agency

• Manage external agency relationships – project.
• Management to guarantee the delivery of results to the agreed timelines
• Developing reports and outputs to our clients –

Preferred Qualification:

• Bsc Degree in Marketing or relevant field and 4+ years professional experience in social media specialist, proven track record of successfully maintaining social media handles for brand/personality management and initiatives.
• Hands-on experience in content management
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Ability to multi-task, focus on priorities and maintain attention to detail
• Knowledge of online marketing channels
• Excellent interpersonal skills and follow-up skills
• An ability to recognize good design and maintain a consistent aesthetic