Consumers Insight Executive - Lagos at Sonia Foods Industries

Job Summary

• A consumer insight Executive is responsible for collecting, analyzing, and interpreting data about consumer behavior, preferences, and market trends.
• The goal is to provide valuable insights that help organizations understand their target audience better and inform business strategies, marketing plans, product development, and customer experience improvements.

Key Responsibilities

• Gather data through various methods, including surveys, focus groups, social media monitoring, and customer feedback.
• Utilize customer databases, CRM systems, and other tools to analyze consumer behavior and trends.
• Monitor and interpret relevant market trends and competitor strategies.
• Assist in designing qualitative and quantitative research projects to gather consumer insights.
• Manage the end-to-end process of market research studies, from project planning to execution and reporting.
• Conduct demographic analysis and segmentation to understand specific target groups.
• Translate raw data into actionable insights that can support decision-making processes.
• Present findings in clear and engaging reports, presentations, and dashboards to stakeholders.
• Provide recommendations based on consumer insights to inform product development, marketing, and sales strategies.
• Work closely with marketing, product development, sales, and customer service teams to ensure consumer insights align with business needs.
• Liaise with external market research agencies to ensure that commissioned research meets company objectives.
• Communicate findings to senior leadership and other internal stakeholders to drive consumer-centric strategies.
• Keep track of industry developments, changes in consumer behavior, and new technologies affecting consumer engagement.
• Continuously monitor consumer touchpoints such as websites, social media platforms, and customer service channels to identify emerging trends and customer satisfaction levels.
• Track and measure the effectiveness of business strategies based on consumer data.
• Evaluate the performance of marketing campaigns, new products, or services through consumer feedback and sales data.
• Benchmark company performance against industry trends and competitors.

Key Skills and Qualifications

• Bachelor's degree in Marketing, Market Research, Business Analytics, Psychology, or a related field.
• Postgraduate qualification in market research or consumer behavior is a plus.

Experience:

• Proven experience (typically 3-7 years) in market research, consumer insights, or a similar role.
• Experience in using data analytics tools (e.g., SPSS, Tableau, Power BI) and CRM systems.

Analytical Skills:

• Strong numerical and analytical skills with the ability to interpret data accurately.
• Proficient in statistical analysis and reporting techniques.
• Excellent communication skills to effectively present findings to both technical and non-technical audiences.
• ability to create compelling reports and presentations.
• Strong organizational and time management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to maintain high accuracy levels when analyzing data and reporting findings.
• Experience in working cross-functionally with different departments as well as external research agencies.
• ability to influence and advise stakeholders based on data-driven insights.

Additional Qualifications:

• Strong proficiency in Microsoft Office Suite, especially Excel and PowerPoint.