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We started as an e-commerce company in Nov 2016 from a faulty samsung tab whose battery lasted only 30mins. One Year later we realised that only 4% of payments were made using the debit card for fear of falling victim to card frauds. 96% of payments were made via direct fund transfers. To address this - in 2018, we launched Ojirehprime card which is a prepai...
Responsibilities
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Research products, services and current strategies to identify new opportunities
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Build strong clients relationships through social media interaction
Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
Identify advertising needs
Establish best practices in digital marketing
Stay up-to-date with digital technologies developments
Requirements
Proven work experience as a Digital marketing strategist or Digital marketing manager
Demonstrable experience with SEO/SEM and CRM software
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands on experience with online marketing tools and practices
Familiarity with web design and HTML
Excellent verbal and written communication skills
Strong analytical and project management skills
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