Communications Associate at Softcom

Location: Ikeja, Lagos

Description

• Softcom is an innovative company that creates simple and connected solutions that solve everyday problems and make growth accessible to all.
• We are looking for a Communications Associate to support in developing and executing communication strategies to meet brand, public relations, and inbound marketing objectives around the LIFT Program.
• This role requires a high level of creativity, as well as the ability to develop compelling content that are both on-brand; in terms of style, quality, and tone of voice, and data-driven; optimized for search and all content channels including digital, social media, email, and in-person activations.
• The successful candidate should be an innovator and someone who is always ready to think outside the box. You are required to be detail-oriented, an effective collaborator, and interested in technology and its ability to drive change. You must also be a self-starter and love working on multiple projects.
• The ideal candidate should have a proven track record of producing content that increases engagement and drives lead conversions. Preference will be given to those with a strong writing portfolio, bachelor’s degree, and relevant work experience.
• As the Communications Associate, your job responsibilities will include the following;
• Develop communications goals and a messaging strategy, design implementation tactics for multi-channel delivery.
• Create and implement engaging, high-quality content in editorial and campaign publication calendars for Lift.
• Develop appropriate communication materials and conduct activities that ensure the target audience has a full grasp of Lift’s brand message
• Produce a myriad of communications including but not limited to newsletter, press releases, scripts and marketing copy, articles, video scripts, news updates, company collateral materials, speeches, and so on.
• Manage the production of digital content for online events such as Webinars, Twitter Spaces and Instagram Live.
• Stay current on market, content, and industry trends
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
• Deliver brand-level visual campaigns and report analytics on campaign performance by collaborating with Brand and Marketing teams.
• Responsible for implemeting and managing all Lift’’s communication channels.

Requirements
You’ll be a good fit for this position if you have/are:

• A Degree in Marketing, Communications, Public Relations, or any related field
• Three (3) years relevant experience in a progressive company like ours. Experience in the startup/investment community is a plus
• Demonstrable experience with SEO, social media, and web analytics
• Proficiency in using tools such as MailChimp, Google Analytics, SEMRush, Meltwater, Hootsuite etc
• Creativity, impeccable communication skills and a genuine passion for storytelling
• In-tune with cultural trends and relevant communication style for the audience
• Self-starter with flair for quality with keen attention to detail
• Action-oriented, entrepreneurial, adaptable, and innovative, approach to work
• Ability to switch between ideation to tactics; reworking a design or caption
• Portfolio of work available for review.