Communications and Digital Marketing Specialist at Welcome2Africa

Job Responsibilities:

• Managing content across various platforms, including websites, newsletters, and social media channels, ensuring brand consistency and alignment with organizational goals.
• Manage the communication strategy, focusing on increasing brand awareness, targeting the appropriate audience segments, and promoting company activities effectively.
• Utilize SEO strategies to optimize content, enhance brand visibility and drive organic traffic to the company's platforms.
• Spearhead social media engagement, interacting with audiences, and managing timely responses to inquiries and comments.
• Craft and execute creative campaigns to promote Welcome2Africa programs and events, aiming to increase participation and sales.
• Lead and oversee all communication efforts, including content creation, editorial planning, and managing the company's online presence.
• Collaborate with internal teams to ensure alignment of communication strategies with overall marketing and branding objectives.
• Monitor and analyze key performance indicators (KPIs), generating reports to measure the success of communication efforts and making data driven recommendations for improvement.

Job Requirements:

• Bachelor's degree in Communications, Marketing, or a related field.
• Proven track record in developing and executing comprehensive communication strategies, preferably in the trade or investment sector.
• Strong proficiency in SEO practices and experience in utilizing SEO tools to drive organic traffic and enhance online visibility.
• Exceptional written and verbal communication skills, with the ability to tailor messages to various audiences and platforms.
• Experience managing social media platforms and driving engagement across diverse audiences.
• Demonstrated capability in managing multiple projects, meeting deadlines, and working collaboratively in a dynamic team environment.
• Strategic thinking with a keen eye for detail, capable of leveraging data to optimize communication strategies.
• Previous experience in branding, and event promotion is advantageous.