Comms / Brand Officer at CSR-in-Action

Responsibilities

• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Measure and report the performance of all marketing campaigns
• Monitor market trends, research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics
• Translate brand elements into plans and go-to-market strategies.

Requirements

• Degree in Marketing or a related field
• 4 - 5 years work experience
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of marketing
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices.