Chief Marketing Officer at PricewaterhouseCoopers (PwC)

Reference Number: 130-PEO01217
Department: People & Change Nigeria
Job Type: Permanent

Roles & Responsibilities

• Oversee the development and implementation of an integrated marketing plan (including print and digital media) for the institution
• Provide guidance in the rebranding effort underway that focuses on the University’s value proposition. 
• Apply market research and awareness of current trends and technology to establish the priorities for the University’s marketing and communications efforts.
• Ensure the key marketing messages and value messages are integrated in the creation and strategy for all communications.
• Foster a campus-wide team approach to developing and implementing a comprehensive marketing and communications programme for the University.
• Oversee and lead the marketing and communications plan for comprehensive campaigns.
• Manage the University’s website and digital marketing content; coordinating broadcast e-mail activities and engagement using social media platforms; writing, design, and production of brochures, catalogues, programmes, postcards, and other print material; and photography, video of campus events.
• Manage operations of the Marketing, Branding and Communications functions through budget development and control, personnel supervision, performance review and evaluation, and staffing.
• Retain approval authority for all University print and digital publications for all communications and marketing strategies and programmes, and for the University’s graphic design and identity standards.
• Measure and assess the University’s marketing efforts and develop and manage the annual marketing strategy development and assessment reporting.
• Oversee the activities of all units within the Marketing Department 
• Provide strong leadership and ensure clear strategic objectives are in place; and manage the day-to-day performance of team members 
• Promote a strong team culture within the department.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations or related discipline 
• Master’s Degree in Marketing, Communications, Public Relations or related discipline will be an added advantage.
• Minimum of seven (7) years’ of increasingly responsible marketing and communications experience 
• Experience in academic branding and media relations in a higher education or not-for-profit setting 
• Experience using digital marketing tools and technology. 
• In-depth knowledge of marketing, communications, media & public relations, management and budgeting principles and practices.