Chief Marketing Officer at Fusion Group

Responsibilities
Your responsibilities will be as follows:

• Set the goals and objectives for the company
• Plan and lead execution of the marketing strategy of the company
• Determining the KPIs of the marketing department
• Plan the annual and quarterly marketing budget the of the company and ensure optimal usage of the budget
• Leading the marketing research to conduct regular research on key metrics and find insights to increase customer outreach
• Work closely with sales and customer services teams to maximize customer satisfaction
• Align the marketing plans of the company with the other departments and ensure coordination among all the departments
• Periodic data collection and analysis to make various decisions and evaluation of past plans
• Developing and leading the execution of all digital marketing and social media platforms
• Design, plan and implement marketing campaigns and decide the choice of the campaigns
• Build strong relationships with strategic partners to improve and complement the functioning company
• Build the company’s PR and choose the optimal modes of communication
• Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights
• Build and develop the marketing team
• Build a marketing plan to include budget, people, campaign, digital, and event resources
• Expand digital marketing including websites, media, social and campaign specific

Qualifications

• A Bachelor’s Degree in Marketing, Digital Technologies, Technology, or other related fields
• A Masters in degree in Marketing or management would be a plus
• Experience as a CMO or senior marketing personnel with excellent marketing campaign results
• 10+ years of experience as a marketing professional
• Hands on experience in developing and implementing digital and non-digital marketing strategies
• Leadership skills in a constantly evolving environment
• Past experience operating SEO, CRM software, Google Analytics, etc. and understanding other marketing techniques
• Detail oriented work style with good time management and organizational skills
• Knowledge of various analytics platforms

Job Skills required:
Here is a list of few skills which will be helpful in the daily functioning as a chief marketing manager:

• Excellent written and verbal communication skills as well as organizational skills
• Strong interpersonal, negotiation and persuasion skills
• Ability to motivate the marketing team to ensure constant growth
• Goal oriented and customer oriented
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
• Strong attention to detail along with a creative mind
• Understanding of the inter-relationship between different business disciplines
• Excellent leadership skills
• Have the ability to experiment different strategies and think out of the box
• Experience in past jobs to optimize digital platforms and services
• A/B and multivariate experiments knowledge
• Hands on experience of website analytics tools; Google Analytics, WebTrends, etc.
• Ability to understand and cater to the needs of customers and discover the potential markets for the company
• Excellent time management and planning skills to ensure meeting deadlines