Chief Digital Marketing Director at Scaritel

Responsibilities

• Plan and execute a marketing strategy for the organization and for new and existing products or services
• Oversee the implementation of the marketing strategy
• Develop a brand strategy
• Set and administer an annual marketing budget
• Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
• Guide the day-to-day activities of the marketing team and marketing manager
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
• Provide tools and materials to enable the sales team to function effectively
• Manage and refine the organization’s social media presence
• Manage and measure marketing campaign costs
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Utilize data for marketing campaigns, interrogating the organization’s databases and external data
• Identify new business opportunities
• Conduct market research studies
• Negotiate with media agencies and secure agreements on the production of promotional materials.