Channel & Category Development Manager at WAMCO

Job ID: 59989

Vacancy Description
Channel Strategy:

• Responsible for crafting and implementing overall short- and long-term channel strategy to drive growth in the Proximity/Pharmacy Channel.
• Development of Customer & Channel activity calendar led by channel insight into execution. Allocation of budgets and ensure brand impact is maximized.
• Optimize and manage trade-offs to ensure the effective use of resources across customers and categories in order to meet the set objectives.

Channel Retail Value Proposition:

• Lead the cross functional teams (Marketing, Sales Operation, BEX, Finance and supply Chain, as well as 3rd party vendors to develop and execute integrated and unique retail value propositions for the channel & customer designed to drive revenue.
• Complete post promotion evaluation analysis and report back to all key stake holders the KPI results, key success factors and opportunities to further drive and improve effectiveness.
• Develop and maintain an in depth knowledge of the retail industry, competition and channel trends and insights to influence and maximize program impact.

Internal/external Collaboration:

• Manage Channel communication for Proximity/Pharmacy Channel with Marketing.
• Ensure alignment of cross functional departments to deliver an integrated plan and deliver excellent execution (Demand Planning, PR, Supply Chain, Finance and Legal).
• Lead in the development and execution of Channel programs which are aligned to brand strategies and plans.
• Share Channel & Trade expertise and insights with internal and external customers.

Development of distribution & launch plan for NPDs:

• Responsible for identifying the distribution channel per the product type
• Develop Integrated Channel launch KPI’s for NPDs
• Responsible for the analysis and evaluation of the KPI’s and propose improvements

In-Store Execution:

• Lead execution of our POP vision in outlets across channels 
• Deployment and execution of our POSM in relevant channel/outlets
• Lead and co-ordinate the activities of all merchandizers in line with channel visibility expectations
• Responsible for the measurement and tracking instore merchandizing and visibility KPIs

Responsibilities

• Leverage trade and channel insights to develop a comprehensive execution plan for the annual brand and portfolio strategy within the proximity channel.
• Lead the design and implementation of the Look of Success (LOS) across all relevant outlet types within the Proximity Channel  to ensure consistent, high-quality execution.

Requirements
Qualifications & Experience:

• Bachelor’s degree in any discipline (MBA is an added advantage)
• Minimum of 7 years’ experience in Sales, Shopper Marketing, or Trade Marketing
• At least 2 years in a Sales managerial role
• Minimum 2 years field sales experience.

Knowledge & Expertise:

• Strong understanding of the Nigerian retail landscape, including modern and traditional trade dynamics
• Proven commercial acumen with a solid grasp of category management and route-to-market principles
• Ability to analyze and interpret retail, shopper, and in-home consumption data
• Strong knowledge of trade marketing, sales fundamentals, and business performance drivers.

Skills & Competencies:

• Strategic thinking with the ability to translate vision into actionable plans
• Strong analytical and data interpretation skills
• High level of creativity and innovation in driving category and channel growth
• Persuasive and influential, with strong stakeholder management capability
• Entrepreneurial mindset with strong ownership and accountability
• Results-driven with strong execution capability
• Excellent verbal and written communication skills (internal and external)
• Digital literacy and strong business analytics capability.

Attitudes & Behaviours:

• Demonstrates an Owner’s Mindset
• Strong commercial drive and performance focus
• Passionate, proactive, and resilient.

What we offer

• FrieslandCampina offers you a place to be yourself. In an innovative work environment with facilities and support that are second to none, we welcome your skills, ideas and passion.
• Most of all we welcome you as the person you are and the person you want to be.
• Our mission is to liberate people to work smarter.
• Our colleagues are diversified in ethnicity, gender and languages.
• Opportunities to work with all different functions and many more locally or abroad.
• We believe in people development where you chart your own path for your own career growth.
• Our reward policies support FrieslandCampina’s values and business strategy by helping to attract, engage and retain the best possible talent at every level.
• We offer remuneration packages that recognize and reward individual performance, experience and potential, while reflecting competitive practices in all the countries in which we operate.
• A transparent, consistent and fair approach to reward is critical to our success and growth.